How fresh is the data in Universal Onboarding?

All data in the Narrative data lake is ingested and refreshed from data providers continually. The majority of data providers send constant, up-to-date streams of data throughout the day. 

The identity graph that powers the Universal Onboarding app is refreshed on a weekly basis.

An individual linkage is discarded from the Universal Onboarding Puddle after a contained ID reaches its expiration time. Expiration times by ID type are as follows:

  • Cookies: 14 days
  • MAIDs: 120 days old
  • HEMs: 120 days old