- Narrative Knowledge Base
- Universal Onboarding
- Universal Onboarding FAQs
Is there any curation of Universal Onboarding data? For example, are linkages with an unrealistic number of connections excluded?
Learn how Universal Onboarding ensures high-quality data for your onboarding needs.
Yes, identity data used for Universal Onboarding is filtered. A subset of ID Mapping data available in the Data Streams Marketplace is subjected to business logic before it is added to the graph used to power Universal Onboarding.
- Groupings of more than 96 connected unique IDs are discarded, including all contained linkages.
- HEM<>HEM linkages are not stored.
- An individual linkage is discarded after a contained ID reaches its expiration time. Expiration times by ID type are as follows:
- Cookies: 14 days
- MAIDs: 120 days
- HEMs: 120 days
See also: Learn about the graph technology powering Universal Onboarding