How do I use time constraints on the data I buy?

Learn how to effectively use different time constraints to accurately buy the data that's most important to you

Within a Buy Order are different time constraints that can be placed on the data you buy. Time can be considered in multiple ways, including different types of timestamps, recency of events, and date range of the data being bought. Below is a breakdown of how each setting interacts with a Buy Order. 

Timestamps in Narrative

  • Event timestamp

    • When the data observation occurred, recorded by the Supplier

    • Recency Constraint & Date Range read off this timestamp

  • Ingestion timestamp

    • When the data is sent to Narrative

    • All data goes into Cold Storage after 90-days, read off of this timestamp

  • Transaction timestamp

    • Time the data was matched/transacted on in Narrative

    • Billing reads off this timestamp

  • Now timestamp

    • Current date/time

    • Recency window reads off this timestamp

Time Constraints 

Recency Constraint

  • Eligible window to buy data from today's date, based on event timestamp
  • Adjust recency between minutes / hours / days / weeks 
  • Recency always starts from today's date and looks backwards from there
  • i.e. Sell MAIDs that uninstalled (event) GameApp within last 30 days (timestamp)

Date Range

  • Eligible window to buy data from, based on event timestamp
  • Both Date Range & Recency Constraint read off the same event timestamp
  • Start & end dates can be adjusted for Date Range
  • Date Range end date can be left "indefinite", order will continue to buy new data as it becomes available 

Example 1


Example 2