Data Packages (Data Dictionary)

Narrative offers several data packages that act as a standard for what can be bought and sold on the platform. Each data package has its own schema which has been represented in the following data dictionary - right click tables to expand.

Digital Consumption 

Represents the content associated with a mobile ID. This type of data covers everything from apps to texting. Digital consumption data reveals online behaviors, leading to insights on consumer interests, preferences, and patterns. 

Consumption Types

pview: Browser based page view

app_open: Native application being opened

app_action: User action within native application

app_present: Native application is currently installed

app_install: Native application being installed

app_uninstall: Native application being uninstalled

iap: Purchase occurred inside the native application

social_share: Represents someone sharing the resource

social_comment: Represents a comment left in a social context

Age

Represents the declared age of a consumer through online registration or survey. This data helps buyers understand who their real or potential customer base is, leading to improved predictive accuracy, targeting, and marketing messages.

Gender

Represents the declared gender of a consumer from registration data. This data provides insight into a buyer’s real or potential customer base. Gender data leads to improved predictive accuracy, targeting, and marketing messages.

Device Characteristics

Describes the device a given user has operated. This data helps buyers associate categories such as carrier and hardware information with an IP address. Device Characteristics data allows buyers to understand where their services are being consumed.

Identifier Mapping

Links two identifiers to a single user. This data provides insight into a user’s preferences across platforms to improve targeting messages. 

Location

Provides exact latitude, longitude, and points of interest via GPS and beacons. This data shows the relationship between where people go and their interests. Location data can help with targeted advertising, investment decisions, and commercial real-estate planning.