Narrative offers several data packages that act as a standard for what can be bought and sold on the platform. Each data package has its own schema which can be found in the following data dictionary - right click tables to expand.
Note: Blue columns are required
App and web usage associated with a mobile ID.
pview: Browser based page view
app_open: Native application being opened
app_action: User action within native application
app_present: Native application is currently installed
app_install: Native application being installed
app_uninstall: Native application being uninstalled
iap: Purchase occurred inside the native application
social_share: Represents someone sharing the resource
social_comment: Represents a comment left in a social context
Represents the declared age of a consumer through online registration or survey.
Represents the declared gender of a consumer from registration data.
Describes the device a given user has operated.
Links two identifiers to a single user.
Provides exact latitude, longitude, and points of interest via GPS and beacons.
The best way to understand consumer preference is by understanding how they spend their hard earned money.
Better understand how people are consuming television content.
Download .csv samples of all of our standard schema's here