Data Packages (Data Dictionary)

Narrative offers several data packages that act as a standard for what can be bought and sold on the platform. Each data package has its own schema which can be found in the following data dictionary - right click tables to expand.

PLEASE NOTE!

  • Blue columns are required
  • Headers must be written exactly as shown
  • Timestamps must be unix epoch milliseconds
  • Country code must  be alpha-2 iso 3166uppercase
  • No null values in required fields

Digital Consumption 

App and web usage associated with a mobile ID.

consumption-schema-2021

Consumption Types

pview: Browser based page view

app_open: Native application being opened

app_action: User action within native application

app_present: Native application is currently installed

app_install: Native application being installed

app_uninstall: Native application being uninstalled

iap: Purchase occurred inside the native application

social_share: Represents someone sharing the resource

social_comment: Represents a comment left in a social context

Age

Represents the declared age of a consumer through online registration or survey.

age-schema-2021

Age ranges are not accepted at this time

Gender

Represents the declared gender of a consumer from registration data.

gender-schema-2021

Device Characteristics

Describes the device a given user has operated.

device-schema-2021

Identifier Mapping

Links two identifiers to a single user.

idmap-schema-2021

Location

Provides exact latitude, longitude, and points of interest via GPS and beacons.

location-schema-2021

Purchase Transactions

The best way to understand consumer preference is by understanding how they spend their hard earned money.

purchase-schema-2020

TV Viewership

Better understand how people are consuming television content.

TV-Schema-2020

 

Download .csv samples of all of our standard schema's here