Data Packages (Data Dictionary)

Narrative offers several data packages that act as a standard for what can be bought and sold on the platform. Each data package has its own schema which can be found in the following data dictionary - right click tables to expand.

Note: Blue columns are required

Digital Consumption 

App and web usage associated with a mobile ID.

Screen Shot 2020-07-21 at 3.37.48 PM

Consumption Types

pview: Browser based page view

app_open: Native application being opened

app_action: User action within native application

app_present: Native application is currently installed

app_install: Native application being installed

app_uninstall: Native application being uninstalled

iap: Purchase occurred inside the native application

social_share: Represents someone sharing the resource

social_comment: Represents a comment left in a social context

Age

Represents the declared age of a consumer through online registration or survey.

Age- Schema-2020_2

Gender

Represents the declared gender of a consumer from registration data.

Gender-Schema-2020

Device Characteristics

Describes the device a given user has operated.

Device_Characteristics_Schema

Identifier Mapping

Links two identifiers to a single user.

ID_Mapping_Schema-1

Location

Provides exact latitude, longitude, and points of interest via GPS and beacons.

Location_Schema

Purchase Transactions

The best way to understand consumer preference is by understanding how they spend their hard earned money.

purchase-schema

TV Viewership

Better understand how people are consuming television content.

TV-Schema-2020

 

Download .csv samples of all of our standard schema's here