Review different types online actions & behavior that can be leveraged in a buy order
Overview
Consumption types are signals & information recorded off a user's device - mobile or desktop - that represent specific actions and behaviors. These data points are typically collected via an SDK (Software Development Kit) that allows the SDK owner to record information off a mobile device when user permissions are properly given.
Types
Narrative currently has 7 consumption types available to purchase.
| Consumption Type | Source | Definition |
| Page View | Mobile Web, Desktop | User viewed a web page via mobile phone or desktop |
| App Open | Mobile, in-app | User opened an app via mobile phone |
| App Action | Mobile, in-app | User performed an action in an app via mobile phone, defined by the supplier |
| App Install | Mobile, in-app | User installed an app via mobile phone |
| App Uninstall | Mobile, in-app | User uninstalled an app via mobile phone |
| App Present | Mobile, in-app | User has an app on their mobile phone |
| In-App Purchase | Mobile, in-app | User made an in-app purchase via mobile phone |
Within Narrative
These different types of user behavior are located in a Digital Consumption buy order. Users can choose from all or a subset of the consumption types and couple this with URIs to purchase users who have performed a certain online behavior against a specific app list.
Use Case - Competitor Conquesting
Popular Ride Sharing Company wants to purchase all Mobile Advertising IDs (MAIDs) in the US that have installed their competitors app in the last 90-days.
- Choose the Digital Consumption Package
- Select app_open consumption type against the competitor URI
- Set buying timeframe to 90-days
Ride Sharing Company can now target, market, and analyze the MAIDs that have opened their competitor's app.