Review different types online actions & behavior that can be leveraged in a buy order
Consumption types are signals & information recorded off a user's device - mobile or desktop - that represent specific actions and behaviors. These data points are typically collected via an SDK (Software Development Kit) that allows the SDK owner to record information off a mobile device when user permissions are properly given.
Narrative currently has 7 consumption types available to purchase.
|Page View||Mobile Web, Desktop||User viewed a web page via mobile phone or desktop|
|App Open||Mobile, in-app||User opened an app via mobile phone|
|App Action||Mobile, in-app||User performed an action in an app via mobile phone, defined by the supplier|
|App Install||Mobile, in-app||User installed an app via mobile phone|
|App Uninstall||Mobile, in-app||User uninstalled an app via mobile phone|
|App Present||Mobile, in-app||User has an app on their mobile phone|
|In-App Purchase||Mobile, in-app||User made an in-app purchase via mobile phone|
These different types of user behavior are located in a Digital Consumption buy order. Users can choose from all or a subset of the consumption types and couple this with URIs to purchase users who have performed a certain online behavior against a specific app list.
Use Case - Competitor Conquesting
Popular Ride Sharing Company wants to purchase all Mobile Advertising IDs (MAIDs) in the US that have installed their competitors app in the last 90-days.
- Choose the Digital Consumption Package
- Select app_open consumption type against the competitor URI
- Set buying timeframe to 90-days
Ride Sharing Company can now target, market, and analyze the MAIDs that have opened their competitor's app.