User agent is a string of data from a user's device that represents data points like OS, browser, carrier, and hardware.
User Agent is a software element that identifies types of operating systems, carriers, and hardware information from user devices. UA data is found in two data package types in the Narrative Platform - device characteristics & digital consumption data - and is found in both desktop & mobile environments.
- [Dalvik/2.1.0 (Linux; U; Android 9; SM-A805F Build/PPR1.180610.011)]
- [Mozilla/5.0 (iPad; CPU OS 10_3_3 like Mac OS X) AppleWebKit/603.3.8 (KHTML, like Gecko) Mobile/14G60]
- Mozilla/5.0 (iPhone; CPU iPhone OS 13_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/79.0.3945.73 Mobile/15E148 Safari/604
User Agent is an optional data field in both Device Characteristics and Digital Consumption data types. This data can be effectively used to categorize user devices by carrier & hardware information within an IP address.
Users in the Narrative Platform can choose to include all available User Agent data as part of their overall buy order or enter a specific example(s) of a User Agent to purchase only that type.