Device Characteristics
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      2. Data Types
      3. Device Characteristics

      What is User Agent?

      User agent is a string of data from a user's device that represents data points like OS, browser, carrier, and hardware.

      Overview

      User Agent is a software element that identifies types of operating systems, carriers, and hardware information from user devices. UA data is found in two data package types in the Narrative Platform - device characteristics & digital consumption data - and is found in both desktop & mobile environments. 

      Examples

      • [Dalvik/2.1.0 (Linux; U; Android 9; SM-A805F Build/PPR1.180610.011)]
      • [Mozilla/5.0 (iPad; CPU OS 10_3_3 like Mac OS X) AppleWebKit/603.3.8 (KHTML, like Gecko) Mobile/14G60]
      • Mozilla/5.0 (iPhone; CPU iPhone OS 13_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/79.0.3945.73 Mobile/15E148 Safari/604