User agent is a string of data from a user's device that represents data points like OS, browser, carrier, and hardware.
Overview
User Agent is a software element that identifies types of operating systems, carriers, and hardware information from user devices. UA data is found in two data package types in the Narrative Platform - device characteristics & digital consumption data - and is found in both desktop & mobile environments.
Examples
- [Dalvik/2.1.0 (Linux; U; Android 9; SM-A805F Build/PPR1.180610.011)]
- [Mozilla/5.0 (iPad; CPU OS 10_3_3 like Mac OS X) AppleWebKit/603.3.8 (KHTML, like Gecko) Mobile/14G60]
- Mozilla/5.0 (iPhone; CPU iPhone OS 13_3 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) CriOS/79.0.3945.73 Mobile/15E148 Safari/604
Within Narrative
User Agent is an optional data field in both Device Characteristics and Digital Consumption data types. This data can be effectively used to categorize user devices by carrier & hardware information within an IP address.
Users in the Narrative Platform can choose to include all available User Agent data as part of their overall buy order or enter a specific example(s) of a User Agent to purchase only that type.