What types of IDs are available in Universal Onboarding?

The Universal Onboarding graph contains nodes or IDs of these types:

  • MD5 hashed emails
  • SHA-1 hashed emails
  • SHA-256 hashed emails
  • Apple advertising IDs (IDFAs)
  • Android advertising IDs (ADIDs)
  • Trade Desk cookies
  • Placekeys

As of February 2021, the Universal Onboarding app supports onboarding from hashed emails to MAIDs (ADIDs and IDFAs). Other IDs can be onboarded using the Universal Onboarding APIs.

See also: Learn about the graph technology powering Universal Onboarding