Hashed Email, Phone Number, UID2s, MAIDs and cookies are all data types that can be pushed to TTD's marketplace.
The Narrative TTD Connector App is a tool that allows companies to send data to TTD (The Trade Desk) in order to target their advertising efforts more effectively. To do this, the TTD Connector App supports several types of data, including:
- MAIDs (Mobile Advertising IDs) - These are unique identifiers assigned to each mobile device, and they can be used to track and target advertising to specific devices.
- TTD Cookies - These are small text files that are stored on a user's device by the TTD Connector App, and they can be used to track and target advertising to specific users.
- RampIDs - These are unique identifiers assigned to each user by TTD, and they can be used to track and target advertising to specific users across multiple devices.
- UID2s (Unique Identifier 2) - These are unique user identifiers that are generated by the TTD Connector App and passed to TTD, and they can be used to track and target advertising to specific users across multiple devices. Read more here: What is a UID2.
- Hashed Email (SHA256 hashed emails) - Narrative can turn SHA256 hashed emails into UID2s and send to TTD on your behalf.
- Hashed Phone (SHA256 hashed emails) - Narrative can turn hashed phone numbers into UID2s and send to TTD on your behalf.
If you want to read more about TTD connector, see What is the Narrative TTD Connector App?